Agile Content Strategies to Win Both Your Buyers and Sellers
The webinar, led by Forrester VP Laura Ramos, explores how organizations can boost sales success and customer engagement by adopting agile content strategies that empower sellers through effective content use, informal learning, coaching, and a culture of sharing, ultimately driving revenue growth and competitive advantage.
Many organizations struggle to find, use, and customize their content effectively. Failing to enable sales’ content utilization leads to missed quotas, customer attrition, lost revenue, as well as wasted time and effort for your revenue teams. Sellers who adopt agile content strategies increase customer engagement and the success of the sales process. By leveraging content more effectively—both in terms of internal use and external impact—these organizations outdistance the competition by delivering value and relevance.
In this on-demand webinar, Forrester Vice President and Principal Analyst, Laura Ramos, explains how putting your organization on the path to agile content starts with focusing on the seller.
You’ll learn:
- Why content is crucial to effective selling and buyer engagement
- How agile content drives client engagement and sales efficiency
- The benefits of enabling sellers with informal learning and coaching
- Best practices for incorporating sharing into your sales culture
Speaker:
Laura Ramos, Vice President, Principal Analyst, Forrester
Laura serves B2B marketing and customer success professionals. She is a leading expert in B2B marketing with hands-on senior management experience in corporate, industry, lifecycle, and product marketing. She helps Forrester’s B2B marketing clients define, apply, and execute on postsale marketing programs that combine traditional and digital approaches to deliver on brand promises, help customers realize value, build loyalty, and turn successful buyers into advocates. Laura also helps customer success clients define, apply, and deliver customer engagement programs that proactively manage customers toward successful outcomes while increasing their lifetime value. Her research addresses the strategy, skills, technology, process, and best practices related to communicating with and engaging existing customers; postsale value realization; customer-contributed content; and customer marketing, success management, and advocacy. In 2017, Laura became a Forrester Bill Bluestein award winner; the award is granted annually to one of Forrester’s most influential analysts.
Laura previously worked at Forrester from 2001 to 2010, where she pioneered its B2B marketing practice by writing thought-leading research and advising clients on B2B social media usage, community development, integrated B2B marketing, demand generation, lead management automation, digital marketing strategy, marketing measurement, and customer engagement.
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