Allego and Jim Lundy of Aragon Research Host Live Webinar: Sales and the Race to Win: Leverage Mobile Video or Get Left Behind

The Biggest Challenge for Sales People

The biggest challenge for sales people is the time it takes to prepare for engaging with prospects and customers.

Video learning has emerged as the new playbook for high performance selling. Jim Lundy of Aragon Research hosted a webinar on how sales organizations are leveraging video to win in the market. Jim was joined by Jennifer Singleton, CMO of Allego, to discuss real-world scenarios and the ROI of enterprise sales teams using mobile video to onboard, train, reinforce learning, and coach their distributed workforce.

Webinar Details

Date: Thursday, September 15, 2016
Time: 1:00 pm ET / 10:00 am PT
Speakers: Jim Lundy, Founder, CEO and Lead Analyst, Aragon Research; Jen Singleton, Chief Marketing Officer, Allego

Topics Covered

• ​Trends in sales enablement and learning
• ​The evolution of video learning for sales
• ​Best practices for leveraging video during the sales cycle

Speaker Bios

Jim Lundy – Founder, CEO and Lead Analyst, Aragon Research

Jim Lundy is the founder and CEO of Aragon Research. He also serves as lead analyst for collaboration, mobile, social, content management, and learning, and is the practice lead for Sales and Marketing. Jim has over 29 years of technology and management experience as a vendor, user, and analyst. He spent twelve years at Gartner, where he formed and led the Collaboration and Social Software Research Team and served as lead analyst for Enterprise Content Management and Corporate Learning. Jim has extensive experience in product strategy, development, and go-to-market plans. Prior to founding Aragon Research, Jim was the VP/General Manager of the Collaboration Business Unit at Saba Software and spent fifteen years at Xerox Corporation in various software and hardware sales and marketing positions. He holds a B.S. in Finance from Penn State University.

Jennifer Singleton – Chief Marketing Officer, Allego

Jennifer Singleton is a veteran sales and marketing executive for Allego, a mobile-video sales learning platform based in Needham, Mass. Her expertise includes management of inbound, digital, social, and community marketing strategies. As a senior executive at both start-up and blue chip technology organizations, Jennifer has helped institute best practices around marketing operations, funnel, and conversion analysis.

About Aragon Research

Aragon Research is a technology research and advisory firm delivering high-impact interactive research and advisory services to provide enterprises with the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://www.aragonresearch.com.

About Allego

Allego provides an intuitive sales learning platform that boosts sales performance by harnessing the power of mobile devices to transform enablement and training through video content sharing. With Allego’s mobile-first platform, organizations can create and curate the best content from the field and corporate office to better train and collaborate with distributed sales teams, without the time and expense typically associated with in-field coaching or on-site training. Users can easily access relevant, quality content, anytime, anywhere, allowing them to capture their best ideas, master their pitch, and accelerate their performance. Over 15,000 global users across a range of industries have adopted Allego to improve sales success. Explore further at www.allego.com.

Media Contacts

Allego
Allison Rynak
+1 781-400-2035 x22
arynak@allego.com

Andy Meltzer
Matter Communications
+1 978-518-4516
afoley@matternow.com