Allego in Now Tech Sales Enablement Automation Report

Allego® has been recognized in Forrester’s Now Tech: Sales Enablement Automation, Q2 2022 report. The report analyzed sales readiness and sales content solutions based on market presence and functionality to help sales enablement professionals make informed purchasing decisions.

With the sales enablement platform market projected to reach $7.3 billion by 2028, the demand for sales enablement automation (SEA) continues to grow. According to the report, sales readiness and sales content solutions have enabled sales and marketing teams to take a more intelligent, structured, and measurable approach to equipping sellers and engaging buyers.

B2B companies are now seeking comprehensive technology solutions to meet a broader range of needs. Forrester recommends that sales enablement stakeholders look for the following in a SEA platform:

• ​Shortened time-to-competency with opportunities for practicing interactions, onboarding, and learning features while integrating content and readiness.
• ​Enablement for B2B sellers to maximize interactions with buyers by equipping them with content assets and behaviors that are proven to work.
• ​Insights on activity, quality, and adoption of the enablement program.

Yuchun Lee, CEO and co-founder of Allego, stated: “Organizations and sellers are recognizing the need for sales enablement platforms to expedite not only onboarding but also messaging, coaching, and sales content management. We’re meeting the new demands of today’s hybrid and virtual sales teams with key capabilities that allow sellers to connect with buyers efficiently and effectively. We believe this latest recognition in Forrester’s research is powerful proof of our strong presence in the sales enablement market.”

Allego is a market leader with hundreds of thousands of users across deployments in one quarter of Dow Jones Industrial Average companies, 5 of the 10 largest US banks, 3 of the 5 largest US insurance companies, 4 of the 5 largest global medical device companies, 6 of the 10 largest US wealth management companies, 14 of the 20 largest US asset management companies, and many other global enterprises.

The Allego sales enablement platform elevates sales team performance by offering key functionality across each of the recommended capabilities identified by Forrester.

In June 2022, Allego announced new offerings that deliver next-generation learning, coaching, and content features, including:

• ​Dialog Simulator: Helps sales and customer success teams simulate real-life conversations with an AI-powered virtual actor. Sellers also have on-demand access to professional feedback from a live coach within the platform.
• ​Dynamic content features: Allow sellers to showcase interactive presentations, 3D product models, and calculators. Allego also added custom channels, digital sales rooms, and features to personalize presentations and documents.
• ​Bite-sized-highlight reels: Provide fast, easy-to-consume insight into recorded sales conversations with curated highlights of moments that matter and automatically captured meeting notes and actions that enhance enablement impact.

About Allego

Allego provides a complete sales enablement platform with patented technology that ensures sellers have the skills, knowledge, and content they need to engage buyers in a hybrid world. Instead of traditional training and content enablement tactics, Allego empowers reps with activated content to close deals faster and personalized coaching and learning for continuous improvement—all in the flow of their daily work. More than 750,000 professionals use Allego every day to revolutionize the way they manage seller and buyer content, train and upskill teams, and collaborate with buyers digitally.

For more information, visit Allego.com.

Contacts

Ginna Hall
617.642.9049
ghall@allego.com

BLASTmedia for Allego
Julia Steele
317.806.1900 ext. 162
allego@blastmedia.com

“Allego” is a registered trademark of Allego, Inc.