Allego Named Sales Readiness Solutions Leader
Allego has been named a leader in The Forrester Wave™: Sales Readiness Solutions, Q4 2023, recognized for its innovative and comprehensive modern revenue enablement platform that addresses sales coaching challenges by integrating sales readiness and content solutions, leveraging AI and peer collaboration to enhance knowledge retention and behavior change in dynamic sales environments.
Allego, a leading modern revenue enablement platform provider, announced its recognition as a leader in The Forrester Wave™: Sales Readiness Solutions, Q4 2023. This recognition follows Allego’s previous leader status in The Forrester Wave™: Sales Content Solutions, Q4 2022. According to the Sales Readiness report, Allego delivers with its platform and delights with its service, having grown from its initial sales video coaching application in 2013 to a comprehensive platform through smart, measured investments. The report highlights Allego’s deep understanding of the changing buyer landscape and its continuous innovation in sales readiness.
Yuchun Lee, CEO and co-founder of Allego, stated, “At Allego, our drive is to provide the most innovative and comprehensive sales readiness and enablement solution in the market.” He noted that Allego received the highest possible score from Forrester in the innovation and adoption criteria, and is now recognized as a leader across both Sales Readiness and Sales Content Solutions evaluations.
The content and readiness spaces are converging into comprehensive revenue enablement platforms. In today’s dynamic sales environment, equipping sales teams with the right skills, knowledge, and content is essential. Sales and enablement teams face challenges such as limited time for effective coaching, inconsistent messaging, and difficulties in driving knowledge retention and behavior change. Traditional training methods, which rely heavily on formal courses and quizzes, often result in information overload and quickly outdated content.
Allego addresses these challenges by offering a modern revenue enablement platform. With Allego’s GO Platform and EnablementAI, organizations can streamline sales learning and content, leveraging both internal peer-to-peer and external seller-to-buyer interactions. This approach enables efficient collaboration between coaches and sellers, allowing sellers to access peer knowledge quickly and managers to identify role-specific skill gaps. The platform provides real-time guidance and mobile reinforcements that align with sellers’ work rhythms.
The Forrester Sales Readiness report evaluated 11 companies based on 31 criteria across three categories: current offering, strategy, and market presence. Allego received the highest score possible across 19 criteria, including adoption, innovation, end-user experience, coaching recommendations, mobile support, and customer success.
Guillermo Gonzalez, Director of US Sales Training, Meetings & Events at Abbott, commented, “Allego’s modern enablement platform has given our team the flexibility to train sales teams when and where it works for them, through an interface that is extremely intuitive to navigate. Allego’s customer success team has been a critical partner that continues to be by our side every single day. And with Allego’s periodic product enhancements, including use of AI, we know we have the best platform to meet our needs now and in the future.”
This recognition by Forrester follows Allego’s inclusion as a key vendor in the 2023 Gartner Market Guide for Revenue Enablement Platforms and as a notable vendor in Forrester’s Sales Readiness Solutions Landscape, Q2 2023.
To learn more about Allego’s inclusion in The Forrester Wave™: Sales Readiness Solutions, Q4 2023 or to download a copy of the report, visit Allego.com.
About Allego
Allego is a leading provider of modern revenue enablement software. The GO platform brings together sales, enablement, and marketing teams to deliver the experience B2B buyers seek in a single, comprehensive platform. With patented technology, the GO platform helps revenue teams curate the right content, prepare sales teams to win with confidence, and engage buyers at the right time for faster sales cycles and greater revenue.
Allego is trusted by a significant portion of major enterprises, including one quarter of Dow Jones Industrial Average companies, 5 of the 15 largest U.S. banks, 4 of the 8 largest insurance providers, 4 of the 5 largest global medical device companies, 6 of the 10 largest wealth management firms, and all 5 of the largest asset management companies, among others. Learn more at Allego.com.
Allego Contacts
Michelle Davidson
“Allego” is a registered trademark of Allego, Inc.