Berry Global Breaks Down Silos Improving Sales Engagement

Customer Case Study

Berry Global Breaks Down Silos and Transforms Sales Engagement with Allego

Industry: Manufacturing
Company Size: 46,000+
Location: Evansville, IN

Berry Global is a leading manufacturer serving customers across the globe.

Situation: Unifying a Global, Multi‑Division Sales Organization

Berry Global’s four divisions had grown rapidly through acquisitions. Teams were spread across locations and systems, creating silos that made it hard to collaborate, share knowledge, and deliver a consistent sales message. Sales content lived in disparate tools, so reps struggled to find what they needed and to understand what actually resonated with buyers.

“We were able to cater our growth based on the needs of our users. Because at the end of the day, that’s all that matters to me — what do our salespeople need.”

— Will Ambros, Learning Architect & Content Program Manager, Berry Global

Challenge: Siloed Teams and Disparate Systems

As Berry Global expanded, silos across divisions and geographies made it increasingly difficult for teams to collaborate. Sales content was scattered across multiple repositories, forcing reps to waste time searching for resources instead of focusing on selling. Leaders also lacked visibility into what content was working and where enablement efforts needed to be focused. At the same time, onboarding and training needed to scale to meet the demands of a growing workforce, without losing the personalized touch that helped new sellers ramp quickly.

Solution: Breaking Down Silos with Allego

Berry Global turned to Allego to unify its sales engagement strategy and eliminate fragmentation across teams and systems.

• ​Digital Sales Rooms (DSRs): Reps could create personalized spaces to collaborate directly with buyers. Real‑time notifications and engagement metrics gave sellers a clear picture of what resonated and when to follow up.
• ​Personalized Learning Journeys: Berry introduced personalized learning journeys for onboarding. Competency evaluations and dynamic learning paths ensured new hires were equipped with the right skills, while recorded sessions allowed scalable, self‑paced training.
• ​Collaborative Knowledge Sharing: Employees recorded questions, posted to shared channels, and accessed on‑demand feedback from peers, creating a living knowledge base.
• ​Centralized Content Platform: Berry centralized content in a single platform, rebranded internally as “The Sales Compass.” A strategic taxonomy and user permissions made it easy for every salesperson to quickly find the right content for the right situation.
• ​Automated Administration: Allego’s Customer Success Team helped automate tasks, user groups, and permissions, simplifying administration, reducing manual work, and enabling personalized learning and content delivery at scale.

Results: Adoption, Collaboration, and Targeted Development

The impact of Allego was felt quickly across Berry Global:

• ​More than 300 users embraced the platform early on, engaging actively in Digital Sales Rooms that streamlined customer interactions and gave leaders real‑time insights into buyer engagement.
• ​A new culture of collaboration emerged, with on‑demand knowledge sharing accelerating development and fostering self‑sufficiency across teams.
• ​Customizable competency evaluations and visual heatmaps gave leaders actionable data to track progress and focus development efforts where they were needed most.
• ​Automation and streamlined permissions reduced administrative overhead, making it easier to scale enablement programs across a global organization.

One of the most telling results: Berry Global was able to successfully engage and collaborate with one of its largest customers—turning the head of a multi‑million‑dollar company—through the use of Allego’s Digital Sales Rooms.