Sales Enablement ROI: How to Measure and Maximize
The session features Jonathan Carlson from Allego providing actionable strategies to overcome challenges in measuring sales enablement ROI, including four unique calculation methods and key metrics to demonstrate the tangible business impact of sales learning and enablement initiatives.
Are your sales enablement programs making an impact?
A growing number of organizations are investing in sales enablement teams, tools, and technologies to maximize revenue per rep. However, many don’t know how to measure the return on investment (ROI) of their new initiatives.
Stream this Training Industry Leader Talk session to hear Jonathan Carlson, a senior marketing director at Allego, share actionable advice on how to prove the total business value of essential sales learning and enablement initiatives.
In this session, you will learn:
- How to overcome the three primary challenges of demonstrating sales enablement ROI.
- Four simple ways to calculate ROI that you may not have thought of.
- How to measure tangible enablement impact, and which metrics will help you the most.
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