Using Video Recruitment to Hire Your Next Employee
The article discusses how video recruitment is revolutionizing hiring by reducing costs and time associated with traditional methods, allowing companies to showcase their brand and job details while enabling candidates to conveniently present their qualifications and respond to interview questions, thereby streamlining the recruitment process for both employers and applicants.
The movement toward video recruitment and interviewing is being heralded as a much needed change in the world of hiring. Many Human Resources professionals feel that this shift can't come fast enough. The high recruiting costs of finding the right person, the vast amounts of time spent on the phone, and the numerous awkward and painful personal interviews are all reasons for seeking a better way.
According to recruiter.com, hiring via traditional methods can cost anywhere from $1,500 to $5,000 and take 45 days per hire. HR professionals are familiar with how closely those dollars are scrutinized and the pressure from hiring managers to fill open positions quickly. When a hire doesn't work out, companies must start the process all over again. In today's environment, where reducing costs and increasing speed are imperative, these expenses and time investments are no longer acceptable. Managers and HR departments are demanding more efficient recruiting methods that align with their schedules and budgets.
Video recruitment is rapidly transforming the sourcing, recruiting, and hiring process for businesses of all sizes and industries. Video offers a wide range of benefits as a 'two way street' for both employers and candidates. Organizations can use video from the outset to showcase their brand, including the company, products or services, people, and culture, while also presenting a more detailed and comprehensive job description. This approach allows companies to communicate: "This is who we are. This is what we're about. Here is what we are looking for. Are you the person we need?" Companies can even post initial interview questions.
Prospective candidates, in turn, can create a quick overview of themselves—work history, skills, and responses to the recruiter's interview questions. All of this can be done at the convenience of one's schedule, eliminating the need to trade emails or phone calls to set up an initial discussion. A recent graphic from 'Undercover Recruiter' shows that the average phone screen takes 30 minutes, yet most recruiters determine if someone is a potential fit in just 90 seconds. Using video allows recruiters and managers to assess a much larger pool of candidates in a compressed timeframe. It's an ideal way to move through the first few rounds of the interview process, whether the candidate is local or remote, and especially when candidates are located across different regions and time zones. Videos are searchable, viewable at any time, and can be reviewed by multiple people who can provide feedback.
According to comScore’s 2012 US Digital Future In Focus report, 105.1 million Americans watch online videos every day. Another study showed that 56% of people watch online videos at least once a month on their mobile devices. We are on the threshold of an exciting shift in the market. The days of reviewing paper resumes, conducting phone screens, and the painful process of scheduling in-person interviews are already seen as inefficient. These methods are quickly becoming archaic and obsolete as the movement toward video accelerates. Companies looking to gain a competitive advantage and attract top talent would do well to embrace this change now or risk being left behind.